SaaS Interviews with CEOs, Startups, Founders · 2026-09-01 · 23 min
Carl Turner, founder of Swipe.by, built an AI marketing platform for restaurants to $3.5M ARR growing 400% year-over-year - with $0 spent on ads and every customer closed by a rep knocking on doors. He breaks down the exact rep comp plan (6 locations/month, $6K ACV, 30 - 40% commission), why he took $450K from Founderpath instead of Stripe, and why he gives away websites and online ordering for free. Then he turns down a $15M cash offer and explains the 2x liquidation preference math that could leave a founder with nothing. SaaS, bootstrapped, AI, restaurant tech, outside sales, SMB, Nathan Latka, Top Founders
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