SaaS District · 2026-06-26 · 29 min
Janina is the CMO of Flipsnack, where she leads marketing across product marketing, go-to-market strategy, content, sales enablement, and growth. She specializes in building scalable marketing systems that connect customer insights with business outcomes, ensuring marketing serves as a true growth driver rather than simply a support function. With a strong focus on clarity and execution, Janina helps align marketing, sales, and product teams around clear positioning, messaging, and customer value. Her work sits at the intersection of strategy and execution, translating how customers actually use products into effective go-to-market plans, stronger team alignment, and sustainable growth.