Ep. 176 - Your $1M+ Media Budget Deserves Better - Account-based marketing - SaaS Backwards

Topics in this episode

Account-based marketing B2B SaaS marketing Paid Media Optimization media buying strategy CRO strategies

Episode notes

Send us Fan Mail Guest: Courtney Hiller, Founder of All Points Agency - You wouldn’t hire one person to build your product, sell it, and run support. So why are B2B SaaS companies still expecting one marketer to manage a million-dollar media budget? In this episode, Courtney Hiller, founder of All Points Agency, joins host Ken Lempit to break down how to build a modern media engine that actually performs - and why yesterday’s paid strategy won’t cut it in 2025. Key insights from this episode: Why splitting strategy, creative, and media buying unlocks performance What most in-house teams get wrong about channel mix and audience targeting How to fix attribution when your sales cycle is 6 - 12 months Why creative volume - not just creative quality - is the new growth lever How to use Reddit, Meta, and programmatic without wasting your budget If you’re a B2B SaaS CMO or CRO managing six-or seven-figure ad spend, this episode will help you rethink your team structure, channel strategy, and ROI expectations. Referenced in the episode: How Brand Building and Performance Marketing Can Work Together - Harvard Business Review - Stalled pipeline? Lost deals?

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