Ep. 162 - What Most SaaS Teams Get Wrong About Growth

Episode notes

Send us Fan Mail Guest: Sjoerd Handgraaf, Chief Marketing Officer at Sharetribe - The most overlooked growth lever in SaaS? Positioning. In this episode, Sharetribe CMO Sjoerd Handgraaf reveals how redefining product positioning transformed their trajectory - and why many SaaS companies are still getting it wrong. Handgraaf takes us inside Sharetribe’s journey from chasing big logos to doubling down on their true customer: non-technical marketplace founders. Along the way, he shares hard-won insights about product-market fit, AI disruption, and why going “back to basics” in marketing may be more transformational than the next tech trend. Key Takeaways: The Power of Saying No Why Sharetribe walks away from enterprise deals - and how that clarity unlocked faster product development, happier customers, and less internal chaos. Product-Market Fit is a Moving Target What feels like “fit” today can vanish tomorrow. Sjoerd explains why it's not a one-time milestone, but a constant process of adaptation.

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