
SaaS Backwards · 2025-04-04 · 39 min
Send us Fan Mail Guests: Ken Lempit, James Ollerenshaw, & Rob Curtis - AI is transforming SaaS - but not in the way most leaders think. Forget the headlines claiming "SaaS is dead." The real shift isn't just in tools - it's in how fast software is built, marketed, and bought. In this episode, Rob Curtis (VC-backed founder), Ken Lempit (SaaS GTM strategist), and James Ollerenshaw (AI advisor) break down what AI means for the future of SaaS - and why B2B CROs and CMOs need to rethink their strategy now or risk falling behind. From the death of mid-market software to the rise of agentic AI, they map out how SaaS leaders can adapt, differentiate, and thrive in this new reality. Key Takeaways: Agentic AI is here: Build for agents, not just users. The middle is collapsing: Niche depth and data win. Ideas now beat execution: Speed favors bold builders. Risk fuels innovation: GTM teams lead AI adoption. Data is your moat: Structured models drive defensibility. Ken, Rob, and James offer B2B SaaS leaders a high-level yet practical view of what’s next - and what it’ll take to win in an AI-native world.
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