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Index/SaaS Backwards
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Ep. 146 - Why Your Demos May be Costing You Deals

SaaS Backwards · 2024-12-13 · 36 min

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Topics in this episode

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Episode notes

Send us Fan Mail Guest: Peter Cohan, Author of “Great Demo!” Have you ever walked into a software demo, hoping to learn something new, only to sit through a “Harbor Tour” of irrelevant features? You’re not alone - and neither are your prospects. Peter Cohan, author of Great Demo! , joined us on the SaaS Backwards Podcast to unpack the biggest demo mistakes SaaS teams make: Starting with the how instead of the why Overloading prospects with unnecessary features Failing to tailor demos to decision-makers His solution? Flip your demos upside down. Start with the results your prospects crave , not the laundry list of features. Peter also shared: How to identify wasted demos (hint: 30% of them are) Why "vision generation demos" are the key to nurturing leads The metrics that show if your demos are working - Stalled pipeline? Lost deals? Diagnose your GTM gaps with a free, actionable checkup. Get your free SaaS GTM Checkup

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  • Ep. 195 - Why Code No Longer Drives SaaS Value in the AI Era89 / 100
All SaaS Backwards episodes →