Room For Growth · 2023-10-25 · 22 min
Fresh off her whirlwind experience at Forge 23 , Braze’s annual customer conference for marketers and their tech partners, Billie highlights some of the biggest brands there, her favorite moments, and the most exciting predictions for 2024. Spoiler alert: It’s an exciting time for marketing, and you’ll want to listen before deep-diving into strategy season. But before diving into her key takeaways, Billie takes a moment to share some big WillowTree news: our CEO Tobias Dengel’s new book is available now and already a Wall Street Journal and USA Today bestseller. She also encourages listeners to check out Episode 4 of WillowTree’s docuseries 2 Weeks To Better, which details our recent collaboration with Braze . Speaking of Braze, Billie gives a preview of the new ways marketers can save time and communicate more effectively using the engagement platform’s upcoming product innovations . She also recaps lessons from the Forge panel she hosted, featuring media experts and marketing leaders like Eric Vander Voort from Warner Bros. Discovery Sports and Allyson Kurth from Braze.
Accelerating Growth and Enriching Loyalty in QSR feat. Scooter’s Coffee’s Mitch Walden68 / 100
Financial Services Loyalty on a Global Scale feat. WillowTree's Kate Gallaher and Caitlin Watson76 / 100
Building Customer Loyalty Throughout the Journey feat. Brightline Trains CTO Kevin McAuliffe82 / 100
Reducing Call Center Volume with Adobe Customer Journey Analytics feat. TELUS’s Mike Kellner75 / 100
Finding the North Star for Your AI Strategy feat. CMO and eCommerce Leader Pauline Reader