Rising Stars Podcast · 2025-02-05 · 27 min
Join Kate Orara as she sits down with Rob Nordby , Channel Sales Manager at Elo Touch Solutions, to uncover the secrets to building strong, profitable channel partnerships in today’s fast-moving tech landscape. Rob shares key traits of successful ISVs and VARs, offering expert insights into how partners can maximize their relationships with manufacturers like Elo and Star Micronics. Listeners will learn best practices for partner collaboration, including how to leverage exclusive partner programs, optimize new product launches, and navigate common challenges in manufacturer-channel relationships. Rob also discusses the Elo Elite Partner Program, breaking down how it provides tangible benefits and long-term value. Tune in for an engaging discussion filled with actionable advice to strengthen partnerships and drive business growth.
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