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Index/Startups & Founders/Rise & Grind Business Podcast
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Why Branding is like sex with Deb Gabor

Rise & Grind Business Podcast · 2016-10-24 · 32 min

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Episode notes

IN THIS EPISODE: of Rise & Grind, episode 44 we chat with Deb Gabor. Deb is a brand dominatrix (branding expert) and investor pitch whisperer with legendarily bad travel karma (she had way too many bad travel experiences). In her capacity as Sol Marketing's strategic and spiritual leader, Deb has led brand research and strategy engagements for organizations ranging from international household names to venture-funded startups. First of all this episode or Deb's new book: "Branding is Sex" have no sexual or vulgar language, it was just a provocative way of calling marketers' attention of how branding can indeed be compared to sex. This episode was a hybrid one, a mix of a branding masterclass as Deb is a branding expert with decades of experience working with huge corporations as well as with early stage companies and a "normal" episode as we also talked about her entrepreneurial experience with Sol Marketing, a marketing agency she started in 2003 and she still runs helping many companies with their branding strategy. Another awesome thing Deb does is helping startups refine their investor pitches to get funding when they need it the most.

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