RevOps Champions · 2026-06-03 · 45 min
Kary Oberbrunner, Founder of Instant IP and Wall Street Journal bestselling author, joins Brendon Dennewill to challenge everything founders think they know about intellectual property. As AI accelerates IP theft across every industry, from musicians to franchise brands to solo entrepreneurs, Kary makes the case that protecting your ideas isn't a legal formality, it's a revenue strategy. If you've ever said "I don't mind if people steal my ideas," this episode will change how you run your business. What You'll Learn: Why thinking "I'm not an IP company" makes you a commodity The shift from 17% to 90% intangible asset value in the S&P 500 The offensive vs. defensive sides of IP strategy Why using "TM" may actually invite theft How AI is creating a new category of IP risk The "publish, protect, promote" flywheel 12 steps to becoming an IP company Resources Mentioned: Instant IP IP Toolbox "You Are an IP Company" by Kary Oberbrunner and Katie Robino USPTO (United States Patent and Trademark Office) Story Brand by Donald Miller Working Genius by Patrick Lencioni Strategic Coach by Dan Sullivan Suno Plaud AI Meta Glasses Is your business ready to scale?
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