Why Most B2B Positioning Fails - And How to Fix It | April Dunford

Episode notes

Connect with me: In this episode of the Revenue Science Podcast, April Dunford explains why positioning is not just a branding exercise - it’s a revenue strategy that impacts pipeline growth, sales conversion, differentiation, and market expansion. April also shares practical frameworks from her bestselling books Obviously Awesome and Sales Pitch, along with actionable advice for CEOs, marketers, and sales leaders trying to sharpen their competitive advantage. If you work in B2B SaaS, enterprise software, marketing, or revenue leadership, this episode is packed with insights you can apply immediately.

• The Physics of Buying: Mastering the "Pull" Framework with Rob Snyder70 / 100
• Radical Transparency, Predicting Buyer Behavior, and the Science of Sales with Todd Caponi83 / 100
• The Behavioral Science of Buying: Driving Predictable Revenue with Nancy Harhut74 / 100
• The Architecture of Monetization: Unlocking B2B SaaS Pricing with Dan Balcauski
• When Marketing Moves But Revenue Doesn’t w/ Steve Chen of Boldin