Revenue Makers · 2025-10-08 · 30 min
Half of today’s B2B buyers are now starting their journey inside an LLM instead of Google. In this episode, Sydney Sloan, Chief Marketing Officer at G2, joins Adam Kaiser to unpack how AI is reshaping the buying process and what that means for marketers. She shares insights from G2’s latest buyer behavior study, including the rapid rise in LLM adoption, and explains how the shift from SEO to what she calls “answer engine optimization” is changing where and how brands show up. Sydney also breaks down how G2 is adapting its content and review strategies to meet this new reality, why integrating review generation into the product experience is a winning formula, and what leaders can do to keep pace in an AI-first world. From redefining KPIs to rethinking website design, she highlights the competitive advantage of acting early and building trust where buyers now start their search.
LinkedIn Ads Geek Out Session82 / 100
The Marketer’s Guide to Finance-Led Ops
A Guide to Competitive Takeout Campaigns
Brave Marketing in the Age of AI
The Website is Dead. Long Live the Website!