Rethink Imaging · 2026-07-23 · 47 min
Medical imaging professionals and radiation therapists generate massive hospital revenue and deliver critical direct patient care, yet they are frequently classified as "technical personnel" or "other" staff. How does a vital healthcare sector shift from being quietly dissatisfied to completely unignorable? In this episode of Rethink Imaging , host Chris St. John is joined by Brandon Smith, a cardiovascular/IR technologist, holder of an MS in Radiological Sciences and an MBA, and the first person in history to serve consecutive terms as president of the ASRT. Brandon breaks down the profound difference between simply occupying a committee seat (volunteerism) and executing real operational impact (advocacy). He shares the tactical playbook behind the ASRT's massive "Be Seen" national ad campaign during the Olympics, details how the profession mobilized 42,000 signatures in just one weekend to petition the OMB for professional reclassification, and explains why workforce shortages and scope encroachment are not static problems to be solved, but ongoing environmental factors that require constant, measurable clinical advancement. What You’ll Learn: The Advocacy vs.
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