How IRL Events Are Reinventing Trust and Brand Engagement in a Fragmented World with Vibal's Chris Harris

Episode notes

Most brands overlook one of the fastest-growing opportunities for authentic engagement: in real life (IRL) events. Chris Harris, a seasoned marketing strategist and founder of the pioneering platform Vibal, reveals why IRL is making a major comeback - and how it can become your ultimate growth channel.In this eye-opening episode, Chris takes us back to the roots of his entrepreneurial journey - from board games at his grandma’s house to launching a platform that combines data, experience, and community for scalable in-person activations. He discusses the shift from traditional mass media to personalized, community-driven events in a fragmented digital landscape - and how these moments build trust that digital never can.You’ll discover: The core philosophy behind leveraging locally rooted events that generate content, sales, and loyal audiences. The powerful role of data, creator networks, and proprietary marketplaces in scaling IRL initiatives. Practical tactics for brands and founders to start hosting their own activations with minimal investment.

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