RetailCraft · 2025-06-30 · 19 min
In this short, sharp RetailCraft conversation, Ian Jindal chats with Timo Boldt, founder and Chief Executive of recipe-box innovator Gousto, to explore how a self-proclaimed “data company that loves food” is reshaping dinner for millions of UK households. In 20 minutes they unpack Gousto’s 13-year journey from kitchen table idea to profitable £308 million enterprise, its foray into B2B software via the Bento subscription platform, and Boldt’s ambition to raise Gousto’s UK “share of stomach” from 0.2 percent to 1 percent1. Listeners will enjoy candid reflections on everything from Netherlands expansion and AI-driven menu personalisation to the zen of walking factory floors at 5am. Episode Summary Gousto’s path has tracked - with uncanny timing - every macro-cycle in ecommerce food: mobile adoption, pandemic surges, funding booms and busts, quick-commerce exuberance, and the current shift from growth at all costs to durable profitability.
RetailCraft 62: "Full Circle: - in conversation with Lucie McLeod of Hair Syrup68 / 100RetailCraft 61: "Open Doors" - in conversation with Shannon Osman of FootasylumRetailCraft 60: "Win, Win, Win" - in conversation with Florian Clemens of Tesco MediaRetailCraft 59: "Spreading Positive Energy" - Shani Higgs of PerfectTedRetailCraft 57: "1300 entrepreneurs" - in conversation with Oskar Jacobsson, Director Customer Solutions, ICA Gruppen