Retail Initiative · 2025-03-18 · 26 min
What does it take to build a thriving retail brand while staying true to your vision? In this episode, Josh sits down with Brooke Leno, founder of Out of Town Clothing, to talk about the lessons she learned from starting her boutique fresh out of college to growing it into a multi-location and online success. They cover: Why she had to stop selling to "everyone" to truly grow The shift from business owner to CEO (and how it changed everything) Why launching online wasn’t as easy as she expected - and how she turned it around How she built a team that allows her to step back and scale The importance of “riding the waves” and not getting caught up in daily sales swings If you're looking for real, behind-the-scenes retail wisdom, this is an episode you won’t want to miss.
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