Retail and Social: Exploring The Connection · 2025-07-07 · 36 min
Big Swings, Real Vibes: How Brands Break Through Ed Starr, partner at BMF Media, joins us to talk all things experiential marketing - what works, what wows, and why authenticity beats polish every time. We chat about what worked for Poppy, smart trade show strategy, and how mid-sized CPG brands can punch above their weight by showing up boldly and building real community. Ed brings the heat with sharp insights and future-forward thinking for the health & wellness and broader CPG space.Chapters 00:00 Introduction to BMF and Ed's Journey 03:56 Experiential Marketing and the Poppy Case Study 10:05 The Importance of Client Relationships 14:53 Building a Successful Brand Community 19:56 Taking Risks in Marketing 24:52 Advice for Mid-Sized CPG Brands 29:40 Trade Show Strategies and Best Practices 34:39 The Future of Health and Wellness Marketing
Brent Sisco - Upscale CPG Advisors77 / 100George Milton & Erin Link from Yellowbird Hot SauceJohn Waller - Lunr CapitalRifle Hughes - Integral CPGPeter Gianlantzis - Pod Foods