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Index/Marketing/Renegade Marketers Unite
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524: The First 90 Days Just Got Faster

Renegade Marketers Unite · 2026-06-26 · 50 min

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Episode notes

The first 90 days have always mattered. Now AI is making them faster, sharper, and a lot less forgiving. In this episode, Drew talks with Paige O'Neill ( Culture Amp ), Scott Gordon ( HG Insights ), and Ali McCarthy ( Asset-Map ) about what it takes to start strong in a new CMO role. They explore how to pressure-test what you heard in the interview process, align quickly with the executive team, assess the team you inherited, and decide where marketing can create the most meaningful impact. The conversation also digs into how AI is changing the first-90-days playbook, from accelerating onboarding and research to raising expectations around team productivity, experimentation, and org design. Paige, Scott, and Ali share how they're using AI, where they're still relying on old-fashioned listening, and why the best early wins are the ones that build momentum with both the team and the business.

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