Addressing the Major Challenges Facing CMOs

Episode notes

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the major challenges facing CMOs in today's dynamic marketing landscape. With a focus on navigating the evolving digital sphere and optimizing budget allocation for long-term brand building, Dan provides valuable insights for CMOs looking to create meaningful connections with customers. Show Notes

• The Brand Power of Retail Pop-ups65 / 100
• How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity
• How GLI Takes Incredible Technical Things and Makes Them Understandable
• GLI’s VR Lab Tour Marketing Campaign
• Employing the Right Audience-Targeting Solutions