Real Personal Branding Podcast · 2026-02-04 · 55 min
In this episode of the REAL Personal Branding podcast, Lauren welcomes back globally recognized author, futurist, and marketing strategist Mark Schaefer to talk about his groundbreaking new book, Audacious: How Humans Win in an AI Marketing World . Lauren and Mark explore how creators, business owners, and professionals can thrive in a time when artificial intelligence is reshaping marketing and visibility. Mark shares why you can't outsmart AI. You have to out-human it. He also explains how leaning into authenticity, creativity, and community can make your personal brand stand out. Mark outlines the three pillars that set humans apart in a tech-driven world: personal brand, community, and transcendental content that sparks emotion. You'll also learn why audacity, the courage to break bad rules for good reasons, is now essential to visibility, and how storytelling, awe, and imperfect humanity create a connection AI can't replicate. If you're ready to disrupt the dull, amplify your voice, and show up more boldly online, this conversation with Mark Schaefer will help you discover how the most human company and personal brand always wins.
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