Data Journey with Ola Sars (Soundtrack Your Brand) - Data and AI in the music streaming B2B industry

Episode notes

Ola Sars lives in Stockholm in Sweden and he is a successful serial music tech entrepreneur. He is the founder, CEO & chairman of Soundtrack Your Brand. Previously he started a number of successful business is the music/audio industry including e.g. Beats Music Beats by Dr. Dre. Soundtrack Your Brand is a company that offers a cloud-based music streaming platform designed specifically for businesses (B2B). It provides licensed commercial music and analytics insights, plus curated playlists, customisable scheduling, and offline playback to help businesses create a unique and cohesive brand identity through music. Topics that we talk about include: What Soundtrack Your Brand is, what the product is about, it’s value, who uses it, why and how The importance of data at Soundtrack Your Brand Data-driven use-cases implemented at Soundtrack Your Brand Complexity of building digital music streaming products Differences between B2B music streaming (e.g. Soundtrack Your Brand) vs. B2C music streaming (e.g.

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