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Index/PwC's Next in Health
PwC's Next in Health artwork

US Health Services Deals Midyear Outlook 2026: Why investors are focusing on resilience and value creation

PwC's Next in Health · 2026-06-25 · 9 min

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Key moments - from our scoring

Substance score

52 / 100

Five dimensions, 20 points each

Insight Density11 / 20
Originality9 / 20
Guest Caliber12 / 20
Specificity & Evidence10 / 20
Conversational Craft10 / 20

The health services M&A market in 2026 shows softening deal volumes but resilient deal values, with buyers deploying capital more selectively and with tighter discipline. Physician medical groups captured a record 46% of first quarter deal volume, signaling continued conviction in assets with stronger fundamentals and clear reimbursement visibility. Investment committees are applying a dual lens: first scanning for downside protection through earnings durability and reimbursement certainty, then evaluating growth levers like payer mix dynamics and labor model resilience. AI has evolved from narrative to operational requirement, with buyers demanding measurable ROI in three high-impact areas - revenue cycle optimization (faster collections, cleaner claims, lower denials), workforce productivity (automation without proportional labor cost scaling), and patient engagement (scheduling, communication, navigation). Dan Forrell emphasizes that winners in the second half of 2026 will be those making deliberate portfolio choices, cleaning up non-core assets, and pursuing targeted acquisitions tied to execution-ready value creation plans rather than the shotgun acquisition approaches of prior years.

Key takeaways

  • →Physician medical groups and behavioral health companies continue attracting capital due to operational resilience and clear 12-24 month value creation pathways with reimbursement visibility.
  • →AI has become a measurable operational requirement in deal underwriting, with buyers specifically evaluating impact on revenue cycle (claims and denials), workforce productivity (labor automation), and patient engagement metrics.
  • →Investment committees now prioritize downside protection first through earnings durability assessment before evaluating growth levers, reflecting disciplined capital deployment in today's uncertain reimbursement environment.
  • →Portfolio optimization and carve-outs are gaining momentum as market participants recalibrate around core competencies rather than pursuing broad growth acquisition strategies.
  • →Management teams that separate winners from underperformers are those combining disciplined portfolio rationalization with targeted acquisitions and execution-ready value creation plans.

Guests

Dan Forrell

Topics in this episode

Physician medical groupsBehavioral health companiesRevenue cycle optimizationAI operating impact measurementWorkforce productivity automationPatient engagement platformsPortfolio carve-outsReimbursement visibilityPayer mix dynamicsLabor model resilience

Questions this episode answers

What percentage of first quarter 2026 health services deal volume did physician medical groups capture?

Physician medical groups captured a record 46% share of first quarter 2026 deal volume, with deal count up year over year, demonstrating continued buyer conviction in assets with stronger fundamentals and reimbursement visibility.

What are the three specific AI use cases that health investors are prioritizing in value creation plans?

Revenue cycle (faster collections, cleaner claims, lower denial rates), workforce productivity (automation reducing labor cost scaling), and patient engagement (improved scheduling, communication, and patient navigation).

What does downside protection mean in the context of health services investment committees in 2026?

Downside protection refers to investors' first priority of assessing reimbursement visibility and earnings durability upfront, then evaluating growth levers like payer mix dynamics and labor model resilience before committing capital.

Why are portfolio carve-outs and optimization strategies gaining momentum in health services M&A?

Market participants are recalibrating around core competencies and their specific risk profiles rather than pursuing broad acquisition strategies, as capital becomes more expensive and reimbursement uncertainty remains elevated.

What common mistake are health services companies making in the second half of 2026 according to PwC?

Companies are rushing to accelerate growth before establishing clear portfolio focus, deploying capital without tying every deal to an execution-ready value creation plan, which increases risk in an environment of elevated medical costs and reimbursement uncertainty.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

11 / 20

The episode contains some useful frameworks (downside protection lens, three AI use cases, portfolio discipline) that would be moderately helpful to a health investor, but much of the content is restatement and throat-clearing without novel depth. The core insights - that buyers want reimbursement visibility, AI ROI must be measurable, and portfolio focus beats growth-at-all-costs - are sensible but not surprising to experienced operators. Filler and recap reduce density throughout.

buyers still have conviction. They're just concentrating on assets with one, stronger fundamentals, two, reimbursement visibility, and three, maybe most importantly, clear value creation pathways
AI has clearly moved from just narrative to an operational requirement

Originality

9 / 20

The thinking here is conventional and largely recycled. Downside protection, operational resilience, value creation plans, and disciplined capital deployment are well-established investment principles. The three AI use cases (revenue cycle, workforce productivity, patient engagement) are sensible categorizations but represent standard industry thinking rather than contrarian or first-principles analysis. No genuinely fresh perspective emerges.

buyers are looking for measurable AI operating impact and demonstrable ROI in their value capture plan
Capital is more expensive, medical cost pressure remains elevated, and reimbursement uncertainty is still a real factor

Guest Caliber

12 / 20

Dan Forrell is described as PwC's Health Services Deals leader, suggesting relevant practitioner experience in deal-making and portfolio strategy. However, his role is primarily advisory and internal to a consulting firm rather than as an active operator who has built or scaled a healthcare asset to scale. He speaks from deal exposure rather than hands-on execution at the operator level. This makes him moderately credible but not top-tier for a B2B operator seeking insights from proven doers.

he's the health services deals leader of PwC
In our interactions with investment committees

Specificity & Evidence

10 / 20

The episode contains one concrete data point (physician medical groups captured 46% share of first quarter 26 deal volume), but otherwise relies on generalization and abstraction. No specific company examples, no actual ROI numbers, no named AI implementations, no deal metrics beyond volume softening. Claims about AI use cases and investment priorities are supported by anecdote and framework rather than named evidence or quantified outcomes.

physician medical groups, right? They captured a record 46% share of first quarter 26 deal volume
faster collections, cleaner claims, or lower denial rates

Conversational Craft

10 / 20

Glenn's questions are cordial and well-structured but largely facilitate rather than challenge. He accepts Dan's framings without pushing back, asking mostly open-ended setup questions rather than probing disagreements or requesting specifics. There is no tension, no real follow-up on gaps (e.g., how much AI actually delivers on those promised KPIs, or why reimbursement uncertainty remains unsolved), and no willingness to push back on generic claims. The tone is collaborative and professional but lacks the skepticism needed for rigorous substance.

Yeah, so let's jump right in
And Dan, when you think about what's attracting capital today

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

health13value11today7deal7market6portfolio6second5half5creation5clients5operational5deals4seeing4assets4technology4first4

Episode notes

Glenn Hunzinger, PwC's US Health Industries Leader, speaks with Dan Farrell, PwC's Health Services Deals Leader, about the forces shaping health services dealmaking in 2026. Despite ongoing reimbursement uncertainty, rising medical costs, and operational pressures, investors continue to deploy capital into assets with strong fundamentals and clear value creation opportunities. The conversation explores where capital is flowing, how AI is influencing investment decisions, and what dealmakers should prioritize in the second half of the year.

Full transcript

9 min

Transcribed and scored by The B2B Podcast Index.

Welcome to PWC's Next in Health. I'm Glenn Hunzinger, PWC's U.S. Health Industries leader.

Today we're taking a look at a mid-year deals outlook for health services and what we've been seeing across the market as we head into the second half of 2026. It's been an interesting year so far. Deal volumes have softened a little bit. Deal value remain resilient.

But obviously, as we know, we've seen in the health environment, organizations are facing a tremendous amount of pressure. Medical rising costs, reimbursing uncertainty, and obviously this continuous need for productivity improvements. But what does that mean for where everyone's placing investments and their bets? What separates assets from being attractive and those that sort of will struggle to create value?

More importantly, in the world of technology and AI and the continuous need for portfolio reevaluation, what are people doing to create value and continuously change your organization from within? Joining me today is Dan Forrell. He's the health services deals leader of PwC. Dan, thanks for joining us and welcome.

Thank you, Glenn. It's great to be here. As you said, there is a ton going on in the market. So I am looking forward to the conversation.

Yeah, so let's jump right in. You know, talk a little bit about the market, the performance, what you saw in the first half, and a little bit of the fundamentals here. I think what we are seeing is a selective market, not necessarily a stalled one. As you mentioned, deal volume definitely softened, but deal value is still resilient because larger, higher conviction transactions, they're still getting done and they're getting done at relatively lucrative valuations.

So investors are still putting money to work. They are just doing it with tighter standards and more discipline. Good example is physician medical groups, right? They captured a record 46% share of first quarter 26 deal volume, with deal count pretty much up year over year.

That tells me buyers still have conviction. They're just concentrating on assets with one, stronger fundamentals, two, reimbursement visibility, and three, maybe most importantly, clear value creation pathways. It's always interesting to look under the hood to see what's driving this. And I think you set the groundwork and fundamentals there, which is obviously on the dollar side investments continuing.

And Dan, when you think about what's attracting capital today, you mentioned a little bit about selectivity, but when you're on investment committees and when you're advising your clients, what are you guys looking about from an asset standpoint? What concerns are people worried about? And where are they looking at on opportunistic views? Yeah.

So in our interactions with investment committees, it looks like to us, the first lens they're looking through is one that scans for downside protection. The second lens, and we'll talk about in a second, is looking for the usual growth levers. But related to that downside protection, I think buyers, investment committees, what they want is reimbursement visibility. They want earnings durability up front.

Those are two things that's dice that investors are just, they're no longer willing to roll. Once comfortable with the downside risk, then they go deeper. They're looking at shifting elements like payer mixed dynamics, labor model resilience, and of course the execution risk related to whatever the integration plan might be. So if I had to summarize, like what gets people excited for assets in today's market, it's operational resilience today, but then also a credible 12 to 24 month value creation pass.

Anecdotally, that is precisely why I think physician groups and behavioral health companies, for example, they continue to attract interest. It's also why we're seeing more momentum in carve-outs and portfolio optimization opportunities. The market participants, they're basically just recalibrating around core competencies and whatever their risk profile might be. Yeah, I saw that in the report.

I think that was a good point to call out, which is now more than ever, you've got to transform businesses. Everybody always believed in operational improvements, but you're right, with some of these fundamentals combined with technology, that value creation opportunity is there. So maybe that as a lead-in for the next topic, which is really talking about AI and how that's leading to that value creation. You spoke about last time we're on here, where you say that is the number one focus area that people are looking to say, how do I transform these businesses with the current technology out there and also looking at the lens for the future that's going to come out.

So maybe talk a little bit about how your clients are thinking about that, how they sort of stage that, how they sort of underrate some of this. Yeah, that's a great point. So AI, and you're right, we talked about this the last time. It has clearly moved from just narrative to an operational requirement.

And the lion's share of the deals that we're supporting today, especially with our PE clients, buyers are looking for measurable AI operating impact and demonstrable ROI in their value capture plan. It's not just some compelling marketing tagline anymore. In fact, the use cases that continue to resonate the most with our clients, they're coming from three specific areas. First, revenue cycle.

Where can teams show faster collections, cleaner claims, or lower denial rates? Two, workforce productivity. Where can automation help teams do more without scaling labor costs at the same pace? And then lastly, patient engagement.

That's a big area. This is where can they help basically empower better scheduling, communication, and patient navigation to improve access and retention? When management teams can show real KPI and movement in those areas, that supports valuation and it increases buyer confidence, which is critical given the environment we're in today. So put simply, AI is now shaping both portfolio strategy and growth strategy in a much more practical way.

Dan, that's a great point on just an operational requirement. And as you look at the second half of 2026, what are the things you look for and what's going to separate the winners for those that can really create value and grow? Yeah, it's a great question. So I think a common mistake we're seeing right now is companies rushing to accelerate growth before getting clear on their portfolio focus.

The shotgun approach that we saw in yesteryears, it's tempting, but it's just too risky now. Capital is more expensive, medical cost pressure remains elevated, and reimbursement uncertainty is still a real factor. So every dollar needs to be deployed with care. When non-core assets absorb management time and capital organizations lose flexibility, right when speed and focus matter the most.

The management teams that we see outperforming, they're making deliberate choices. They're cleaning up their portfolio, they're pursuing targeted acquisitions, and they're tying every deal to an execution-ready value creation plan. That combination of disciplined underwriting and operational follow-through is what's going to separate the winners in the second half. What I've always marveled at is if you're investing, investing into health is such a challenging place to invest in with stroke of the pen risk, just a constant change that's happening.

And at the end of the day, as you help your clients and help them think through it, like this idea of getting to yes and getting to investing with all those background sort of risks around there. I mean, it's always quite impressive to see putting capital work in such a challenging environment, but yet at the same point, still having those returns. So listen, Dan, thanks so much for the insight here. It's been tremendous to sort of hear firsthand exactly what are health companies doing, how are they investing, how are they maximizing their portfolio and optimizing it, leveraging technology.

So it's gonna be exciting to see the back half of the year, and hopefully we'll continue to see dollars rise as well as the volume move up. So thanks for your perspective. Absolutely. Thank you, Glenn.

This has been great. Really appreciate the conversation. To learn more, check out our Health Services Deals mid-year 2026 Outlook Report, now available and linked in our show notes below. And thank you all for tuning in to PWC's Next in Health.

For more on these topics and other insights across health industries, please subscribe to our podcast at PWC.com forward slash US forward slash next in health podcast. Until next time, this has been Next in Health. This podcast is brought to you by PWC, all rights reserved.

PwC refers to the U.S. member firm or one of its subsidiaries or affiliates, and may sometimes refer to the PWC network. Each member firm is a separate legal entity.

Please see www.pwc.com slash structure for further details. This podcast is for general information purposes only and should not be used as a substitute for consultation with professional advisors.

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