Promote Yourself to CEO · 2026-02-10 · 34 min
Send us Fan Mail You're showing up, creating content, following the advice. So why does marketing still feel like pushing a boulder uphill? Here's what I realized after the hardest year of my life, when I had to step back from my business for months: most marketing advice wasn't designed for the kind of business you're actually building. The strategies you're following? They're built for high-volume businesses with massive content teams. That influencer playbook? They have five people following them around with cameras. You're trying to make it work solo or with a tiny team, wondering why you can't keep up. In this episode, I'm pulling back the curtain on the disconnect between what you're being told to do and what actually works for relationship-based businesses. I'm sharing what kept my business running and growing when I couldn't show up, and why you're not broken or behind - you've just been following the wrong roadmap. This changes everything.
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