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When Life Interrupts Your Marketing Plans

Promote Yourself to CEO · 2026-02-26 · 42 min

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Send us Fan Mail Most business advice assumes you're operating at full capacity. But what happens when life doesn't cooperate - not for a week, not for a month, but for the better part of an entire year? In 2025, I went from working 25 hours a week to about five. My parents needed more care than they could safely manage at home. My mom moved into memory care. There were hospital stays, doctor visits, Social Security calls, house sales - and ultimately, her passing in December. It was, without question, the hardest year of my life. And yet, my business stayed intact. We kept our clients. We kept our revenue. I didn't have to walk away from the livelihood that supports my whole family. That didn't happen by accident. It happened because I had a system - the Client Growth Engine - that was built to keep running even when I couldn't. In this episode, I'm taking you behind the scenes into the exact decisions my team and I made so the business could work around my life instead of the other way around. If you've ever wondered what your business would look like if you had to step back for a long stretch, this one is worth your time.

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