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Index/SaaS/Progress, Potential, and Possibilities Podcast / Show
Progress, Potential, and Possibilities Podcast / Show artwork

How Chef-Led Customization Is Disrupting The Chocolate Industry - Brandon Olsen And Michael Held - Co-Founders - As We Do Chocolate Company

Progress, Potential, and Possibilities Podcast / Show · 2026-05-07 · 52 min

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Topics in this episode

Food Innovationfood supply chainChocolate IndustryBean To BarChef Life

Episode notes

Send us Fan Mail There’s a hidden supply chain crisis happening in fine dining right now - and it’s something as simple, and as essential, as chocolate. Brandon Olsen is a world-class chef and chocolatier known for blending high-end culinary artistry with bold, modern creativity. He trained at some of the most prestigious kitchens in the world, including The French Laundry under Thomas Keller, before becoming a standout force in Toronto’s culinary scene. Brandon is the founder of CXBO Chocolates and co-founder of La Banane, where his visually striking and technically precise desserts - most famously the “Ziggy Stardust Disco Egg” - earned widespread acclaim. Now, Brandon is making a pivotal shift from chocolatier to chocolate maker. As co-founder of As We Do Chocolate Company ( ), he is stepping upstream in the value chain - taking control of the full bean-to-bar process to reimagine how chocolate is designed, produced, and delivered for professional kitchens. Michael Held is a seasoned entrepreneur and capital strategist with nearly 35 years of experience building and scaling companies across industries.

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