Product Marketing with Fexingo · 2026-07-20 · 8 min
Episode 123 of Product Marketing with Fexingo breaks down how Liquid Death turned canned water into a cultural phenomenon. Lucas and Luna examine the specific tactics behind its irreverent brand voice, its merch-as-marketing strategy, and how it used a music festival partnership to drive a 30 percent sales lift in one quarter. They also discuss the role of scarcity in limited-edition drops and why traditional beverage marketers were skeptical. By the end, you'll understand why Liquid Death's approach is less about hydration and more about identity - and what product marketers in any category can steal from its playbook. #LiquidDeath #ProductMarketing #GoToMarket #BrandVoice #CannedWater #ScarcityMarketing #LimitedEdition #MerchMarketing #MusicFestival #MarketingStrategy #BeverageIndustry #DirectToConsumer #Marketing #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How Liquid Death Made Water a Rebellion62 / 100How Adobe Product Marketing Built the PDF Standard78 / 100How HubSpot Used the Flywheel to Replace the Funnel82 / 100How Yelp Reviews Actually Drive Real Revenue77 / 100How Glossier Built a Cult Through Community Product Marketing73 / 100
