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34 - Beyond the Hype: Designing AI That Delivers Real Business Value - with Rafsan Bhuiyan, Founder & CEO at OrionQ

Product Builders · 2026-01-20 · 33 min

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Episode notes

In this episode, Rafsan Bhuiyan, CEO of OrionQ, joins us to break down how teams can use AI with confidence, clarity, and real business purpose. Rafsan has led enterprise AI initiatives at scale, trained thousands of leaders on AI fundamentals, and now builds agentic revenue operations systems that bring humans and AI together in practical, measurable ways. We discuss: Why AI should be treated as a utility rather than a magic solution. How businesses fall into the trap of AI hype and overbuilding. Why identifying repetitive tasks is the starting point for meaningful automation. Early warning signs that a team is wasting resources on the wrong AI initiatives. The importance of human-in-the-loop systems for intuition, judgment and context. What good prompt engineering looks like and how it differs from casual prompting. Why teams must map workflows before building any AI-powered solution. Practical steps for reducing risk, accelerating ROI and choosing the right use cases. Rafsan says: “AI is a human augmentation.

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