Privacy vs. Marketing? It Doesn’t Have to Be a Fight, with Sachiko Scheuing - Privacy in Practice

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Digital marketing Big data Data protection Privacy Privacy In Practice

Episode notes

Privacy and marketing can (and should) work together - and the most forward-thinking businesses are proving it.. In this episode of Privacy in Practice , hosts Kellie du Preez and Danie Strachan welcome Dr. Sachiko Scheuing, European Privacy and AI Governance Officer at Acxiom. As co-chair of the Federation of European Data and Marketing, Sachiko shares her front-line perspective on how responsible data use, smart marketing, and privacy compliance can fuel both trust and growth. What You'll Learn: How digital advertising empowers small and medium sized businesses The three essential categories of AdTech: SEO, Walled Gardens, and Open Internet Why PETs and data minimization are key to responsible data use How to build a privacy-first culture that drives business success Why DPOs are perfectly positioned to lead AI governance Practical strategies for data minimization using pseudonymization and anonymization Sachiko’s "Inform, Involve, Initiate" framework to improve privacy practices And so much more! Dr. Sachiko Scheuing serves as the European Privacy and AI Governance Officer at Acxiom, where she leads privacy and compliance initiatives across Europe.