Podcasting Made Simple · 2026-06-16 · 17 min
Most podcasters never consider selling their show, even when it’s the right next step. But, perhaps, it’s time for you to start exploring selling your podcast! In this episode, Anjel B. Hartwell explains exactly how a podcast is real intellectual property you can package, transfer, and make a win-win for you and the buyer. Get ready to understand the process, protect your value, and make a smart exit when the time is right! MORE FROM THIS EPISODE: Chapters 00:00 Introduction and Personal Story of Selling a Podcast 01:26 Deciding to Sell and the Power of Creative Assets 02:20 The Importance of Selling Skills in Business 03:19 Introducing the SHELL Framework for Selling 04:15 Step 1: Stand Your Ground and Own Your Value 06:13 Step 2: Hold Space and Be Patient 08:07 Step 3: Educate and Evaluate the Buyer 11:02 Ensuring Fair Value and Love in the Sale 12:27 Love What You Sell and Evolve When Needed 14:19 Let Go and Trust Divine Timing 15:17 Lessons Learned and Final Thoughts Takeaways You can sell anything you create, including a podcast. Standing your ground and owning your value is crucial. Hold space and be patient during sales conversations.
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