Podcast Playbook · 2026-06-23 · 20 min
#20 Justin breaks down one of the most effective but often misunderstood podcast growth strategies: podcast guesting. While many creators know appearing on other shows can expand reach, most struggle with the practical question of where to actually find the right opportunities. Instead of saying yes to random invitations or relying on cold outreach with no strategy, Justin walks through five repeatable methods for building a targeted list of podcasts that can actually drive meaningful audience growth. From using Spotify and Apple recommendations to “guest stalking” competitors, mining your own network, and identifying hidden opportunities through topic searches, this episode outlines a step-by-step system for finding shows with real audience overlap. Justin also explains how to quickly filter out low-value opportunities by evaluating audience fit, show quality, consistency, and estimated audience size. Because successful podcast guesting isn't about being everywhere - it's about showing up where the right listeners already are.
5 Mistakes That Are Stunting Your Podcast Growth71 / 100You Don't Need Expensive Camera Gear You Can't Afford (Just Do This)This Is Why Your Guest Interviews Suck…The Interview Mistake That Causes Listener Drop Off in the First 5 MinutesYour Podcast Isn’t Growing Because You Got This Wrong Early