
PMoP: A FilmLaab Podcast · 2025-09-08 · 21 min
DEADLAST In this PMoP episode, Mitch shares the creative process behind the "Til' the Wheels Fall Off" campaign for his clothing brand, DEADLAST. He outlines five key steps: ideation, scripting, production, editing, and distribution while emphasizing the power of emotional connection and creative freedom with pursuing your own passion project. 00:00 Intro 04:34 Origin of DEADLAST 08:08 Creating "Til' the Wheels Fall Off" Campaign 14:44 Distribution Strategy 18:48 Ref...