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Index/PMoP: A FilmLaab Podcast
PMoP: A FilmLaab Podcast artwork

Can You Build a Running Brand with $0?

PMoP: A FilmLaab Podcast · 2025-09-08 · 21 min

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Episode notes

DEADLAST In this PMoP episode, Mitch shares the creative process behind the "Til' the Wheels Fall Off" campaign for his clothing brand, DEADLAST. He outlines five key steps: ideation, scripting, production, editing, and distribution while emphasizing the power of emotional connection and creative freedom with pursuing your own passion project. 00:00 Intro 04:34 Origin of DEADLAST 08:08 Creating "Til' the Wheels Fall Off" Campaign 14:44 Distribution Strategy 18:48 Ref...

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