Pivot to Profit · 25 min
Visit to work with Pam’s team. ️️️ What happens when a successful journalism career unexpectedly turns into a thriving marketing agency? In this insightful episode of Pivot to Profit, Pam Jordan sits down with Katie Wagner, founder and CEO of KWSM: A Digital Marketing Agency, to discuss her journey from television journalist to entrepreneur and the financial lessons she learned while building a business from the ground up. After spending 15 years working for major media outlets including ABC, CBS, CNN, Fox, and NPR, Katie recognized the shift toward digital media and took a leap into entrepreneurship. What started as a consulting business quickly evolved into a full-service agency - and along the way, she learned the critical difference between revenue and profit.
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