Pipelineology · 2026-02-05 · 25 min
In this episode, Gary welcomes Kris Rudeegraap, co-CEO and co-founder of Sendoso. Kris shares his decade-long entrepreneurial journey, from working in sales roles at various software startups to founding Sendoso in response to the saturation of email marketing. Throughout the conversation, Kris delves into the innovative solution Sendoso offers: a platform for automated, personalized direct mail and gifting aimed at improving sales engagement and building better relationships. Key topics include the evolution of sales enablement, the decreasing effectiveness of email as a sole channel, the benefits and methods of personalized gifting, and how Sendoso utilizes AI and data to optimize gift selection and delivery. Kris also discusses effective strategies for integrating gifting into various stages of the sales funnel and provides practical advice for businesses looking to adopt this approach. For those interested in exploring new ways to engage prospects and customers, Kris offers insights and resources available through Sendoso's platform.
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