Why B2B Marketing Still Fails at Trust (And How to Fix It) | Joel Harrison - Founder & Director, B2B Marketing | Podcaster, Speaker & Advisor

Episode notes

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: Most B2B marketers are drowning in content and starving for pipeline. Joel Harrison has spent 23 years building media empires in B2B - and he's finally putting his cards on the table. In this episode of Pipe Dream, Jason Bradwell sits down with Joel Harrison, founder of the B2B Marketing publication and host of the Trust and Influence in B2B podcast. Joel brings a rare perspective to owned media: he has built a media company from scratch, exited the operational role he created, and then rebuilt his personal brand through podcasting and thought leadership content. The result is a frank, practical conversation about what it actually takes for B2B organisations to communicate with authority in an AI-saturated world.

• See You After Easter!1 / 100
• Yapping as a Service: How Founders Turn Opinions Into Pipeline | Sonia Baschez, Fraction CMO at Yapping as a Service37 / 100
• The "Trojan Horse" Podcast Tactic: Genius Move or Ethical Fail?| Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast25 / 100
• Why B2B Podcasts Stall on Spotify (and What TikTok Does Better) | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast
• How to Turn a Tiny Podcast Audience Into Your Biggest Sales Asset | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast