The B2B Podcast Index
Pipe Dream

We Published 34 Podcasts in 34 Days - Here's What the Numbers Say | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast

Pipe Dream · 2026-03-12 · 12 min

Episode notes

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: 56,000 YouTube views, 4,500 podcast downloads, and 2,500 subscribers built from scratch - all in 34 working days. Here is exactly how Pipe Dream got there and what still needs fixing. Around day 40 of the Pipe Dream 100-episode daily publishing challenge, Jason Bradwell pulls back the curtain on the real performance data - the wins, the gaps, and the specific changes the team is making to close them. This is an honest, unfiltered look at what it takes to run a high-frequency owned media programme as a B2B agency while simultaneously delivering that same service for clients. Jason breaks down the full content distribution stack: daily publishing on YouTube, Apple Podcasts, Spotify, personal LinkedIn, and brand LinkedIn, supported by a modest five-pound-per-episode advertising budget on YouTube. He shares why that paid push was necessary to escape a cold start on a brand new channel and what the experiment of pulling it back will reveal about organic content resonance.

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