The Briefing Call Secret Top Podcasters Use Before Every Episode | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast

Episode notes

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: Most podcast hosts are making a costly mistake before a single word is recorded, and it's costing them great guests, great stories, and great content. In this solo episode, Jason Bradwell reveals why the pre-interview briefing call is the single most underrated tool in B2B podcast production. Drawing on hundreds of guest briefings at B2B Better, Jason walks through exactly how to structure the call, what to cover, and why skipping it is a guaranteed path to a flat, forgettable episode. Whether you're running a B2B podcast to generate pipeline, build brand authority, or support your owned media strategy, the briefing call is the foundation that makes everything else work. From establishing genuine chemistry between host and guest, to uncovering the story behind the story, to protecting yourself from wasting time on the wrong interviewee, this episode is a masterclass in podcast operations done right.

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