The Agency Gossip Podcast Blowing Up LinkedIn Right Now | Becky Willis, Chief Commercial Officer, Hewitt Matthews Group

Episode notes

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: Most B2B podcasts sound exactly the same. Becky Willis is doing something about it. Becky Willis, Group Chief Commercial Officer of the Hewitt Matthews Group and co-host of the relaunched Agency Hackers podcast, joins Jason to pull back the curtain on a show built differently from the ground up. Forget evergreen guest interviews and generic marketing frameworks. Agency Hackers is a gossip column for agency land, produced in a full broadcast studio, with live phone-ins from the community and a co-hosting dynamic built on genuine chemistry and deliberate spontaneity. In this episode, Becky shares the origin story of the relaunch alongside Agency Hackers founder Ian, explains why they chose high-end studio production over a DIY recording setup, and reveals the "freedom within a framework" philosophy that keeps the show lively and authentic.

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