Stop Booking Famous Guests: The B2B Podcast Mistake Costing You Deals | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast

Episode notes

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: They hit the top 10 in their category. They landed Fortune 500 CEOs. They racked up downloads month after month. And they closed precisely zero deals. In this solo episode, Jason Bradwell unpacks one of the most common and costly mistakes in B2B podcasting: building a show for your ego instead of your pipeline. If your guest list reads like a networking wish list, this episode is for you. Most B2B podcasters start in the same place: chasing the biggest, most recognisable names in their industry. The logic feels sound. Credibility by association. Impressive LinkedIn posts. A logo wall of guests. But those guests are rarely in your ICP; their audiences are not your audience, and the conversations you have with them rarely address the specific, real-world problems your prospects are wrestling with right now. Jason walks through the practical alternative: the editorial-led approach. Instead of starting with the guest, you start with the question.

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