Pipe Dream - Trailer

Episode notes

The B2B marketing playbook you spent a decade perfecting just died. ChatGPT just killed it. When information is free and instant, what's left for B2B marketers to do? And how are the smartest companies adapting? Each week, Jason Bradwell profiles the B2B brands that stopped competing on information and started building media that actually differentiates. Personality-driven content, opinionated points of view, and strategies that work when 'helpful content' is no longer enough. From founders turning expertise into media empires, to marketing teams using shows as full-funnel growth engines, to sales leaders building audiences that outlive their products - these are the companies rewriting the rules in real time. This isn't another podcast about content strategy. It's about survival, differentiation, and what actually works in the post-AI marketing landscape. If you're a B2B marketer, founder, or GTM leader who senses the ground shifting - and you're looking for proof of what works now - this is your show. Hosted by Jason Bradwell, founder of B2B Better, an owned media marketing agency helping B2B companies build media that matters. New episodes... all the time. Learn more at

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