How to Position a Service-based Business w/ April Dunford

Episode notes

In this episode, I talk to April Dunford, Positioning Expert. April has written one of my favourite business books - Obviously Awesome - which distils down the five core components of effective product positioning. I've always wondered though - how does her methodology translate to selling services or solutions? Well, I got the answer (and then some!) on this episode of B2B Better. We also covered why positioning is not a marketing activity and how often a company should revisit their current positioning. *** Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call. Head over here: calendly.com/jasonbradwell/30-minute-consultation-call Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.com You can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell *** Want $2000 off tickets to SaaSOpen in March? Use the code B2BBETTER at checkout.

• See You After Easter!1 / 100
• Yapping as a Service: How Founders Turn Opinions Into Pipeline | Sonia Baschez, Fraction CMO at Yapping as a Service37 / 100
• The "Trojan Horse" Podcast Tactic: Genius Move or Ethical Fail?| Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast25 / 100
• Why B2B Podcasts Stall on Spotify (and What TikTok Does Better) | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast
• How to Turn a Tiny Podcast Audience Into Your Biggest Sales Asset | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast