How to Book Dream Podcast Guests Without Being Salesy | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast

Episode notes

Want to book amazing podcast guests that actually match your ICP? In this solo episode of Pipe Dream , host Jason Bradwell shares his playbook for finding and booking ideal guests without turning the interview into a thinly veiled sales pitch. Jason starts with the elephant in the room: yes, you can invite guests who are also potential customers, but you cannot Trojan horse them. If you bring someone on the show and pitch them live, you create a bad experience for the guest, your audience, and your reputation. The rule is simple: content-first, always. Focus on a great conversation and a genuine value exchange, then let the relationship deepen naturally over time. Next, he breaks down where to find great guests. First: your immediate network. Start with executives, employees, customers, partners, and trusted connections, people who already know you and will say yes faster. Those first few episodes build credibility and social proof, which makes outreach to strangers dramatically easier. Second: your CRM. Jason recommends targeting lapsed prospects accounts you haven’t engaged with in weeks or months and using the podcast as a re-engagement mechanism.

• See You After Easter!1 / 100
• Yapping as a Service: How Founders Turn Opinions Into Pipeline | Sonia Baschez, Fraction CMO at Yapping as a Service37 / 100
• The "Trojan Horse" Podcast Tactic: Genius Move or Ethical Fail?| Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast25 / 100
• Why B2B Podcasts Stall on Spotify (and What TikTok Does Better) | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast
• How to Turn a Tiny Podcast Audience Into Your Biggest Sales Asset | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast