How AlleyOop Scaled to 1.2M LinkedIn Followers And Turned It Into Revenue | Gabe Lullo, CEO of AlleyOop

Episode notes

Most companies treat LinkedIn like a megaphone. AlleyOop turned it into a reality show. In this episode, host Jason Bradwell sits down with Gabe Lullo, CEO of AlleyOop, to unpack how his sales development agency scaled from 25,000 to over 1.2 million LinkedIn followers by empowering employees to build their personal brands, not pushing a corporate page. Gabe breaks down the playbook: hiring people who want to be on camera, building an in-house media team, running internal podcasts that never get published, and tying content performance directly to commission. This isn't theory, it's a proven system filling enterprise calendars with qualified meetings. Jason and Gabe dive into AlleyOop's 16-year evolution from traditional outbound to organic LinkedIn content. The real insight? Gabe stopped caring about the company page and focused entirely on employee personal brands. They aggregated all employee profiles (originally 25K followers, now 1.2M) and turned their team into documentary subjects. Employees aren't forced to post, but those who participate get full support: professional video editing, copywriting, and a content calendar.

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