Four Questions That Will Tell You If Your Podcast Is Dead | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast

Episode notes

This episode is brought to you by B2B Better. Most owned media audits produce 50-page reports with vague recommendations and zero next steps. We give you four questions, 90 minutes, and a clear decision: kill, fix, or scale. If your podcast has downloads but no pipeline, this episode shows you how to audit your entire owned media strategy in 90 minutes and walk away knowing what's broken and how to fix it. Host Jason Bradwell breaks down the Four R Framework - Reach, Resonance, Revenue, and Repeatability - plus a decision tree to kill, fix, or scale. Jason's core point is clear: most owned media audits are useless. They take weeks and produce reports filled with vanity metrics. Today you get four questions that reveal everything in 90 minutes. Reach is the least important. It can be bought. If you turn off ads tomorrow, what happens? That tells you whether you have real distribution or rented attention. Resonance is where it gets interesting. Jason would rather have 100 views at 85% consumption than 10,000 views at 20%. The 100 who watch the whole thing are deeply engaged. The 10,000 who clicked away were never going to buy. For video, 50% consumption is good, 70% is excellent.

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