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The Rise of Agentic AI in Hospitality with Tim Major (Operto)

Pillow Talk Sessions · 2026-04-23 · 45 min

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Episode notes

In this episode of Pillow Talk Sessions , Tim Major, CEO of Operto, joins host Jessica Gillingham to explain how agentic AI is shifting hospitality from automation to autonomous execution. Through Operto One, Operto is building an AI workforce capable of performing operational and marketing tasks, optimizing performance, and driving outcomes across hotel systems. The conversation explores what this shift means for hotel teams, guest experience, and business performance. While AI offers significant potential, most hotels face a fundamental challenge. Data readiness. Without structured, accurate content, AI systems struggle to deliver reliable results. Tim outlines how hotels can begin adopting AI in a controlled, practical way, focusing on high-impact areas like direct bookings and operational efficiency.

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