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Beyond Groceries: Alfamart's Retail Ecosystem and Payment Challenges

Payments Beats · 2025-06-05 · 19 min

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Episode notes

In this episode of Payments Beats, Liz Beggs, Chief Operating Officer of Payments Consulting Network and Merchant Advisory, sits down with Ryan Alfons Kaloh , Marketing Director of Alfamart and CEO of Global Loyalty Indonesia , at NRF APAC 2025. With over 22,000 stores across Indonesia and the Philippines, Alfamart is redefining what it means to be a "mini market" - serving not just as a grocery destination but as a trusted payment point and community hub. Ryan shares how the company's online-to-offline (O2O) strategy, investment in data infrastructure, and commitment to localising customer experience have driven growth in a rapidly evolving retail landscape. The conversation also touches on the importance of seamless omnichannel promotions, the challenge of cash dominance, and the opportunity AI presents for efficiency at scale.

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