Pattern Breakers · 2026-01-05 · 45 min
When Amplitude launched in 2012, the analytics market looked crowded, and the company spent more than a year struggling to find any traction. But co-founder and CEO Spenser Skates prioritized truth seeking over narratives. He studied the outcomes of past Y Combinator batches and noticed a simple rule: Most companies died before they even learned enough to make something that people want. All Amplitude had to do was survive. In this episode, Mike Maples, Jr. of Floodgate speaks with Skates about that crucial realization and how his company preserved through its first two years on the map, why he’s never been afraid of failure, Amplitude’s surprising early adopters, the value of learning sales skills, and how he tries to raise the bar for the company even higher amid all of its success. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X !
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