Passle CMO Series Podcast · 2026-08-05 · 17 min
Marketing and communications play a pivotal role in successfully launching the news of a law firm merger. Being able to strike the right balance between client-centric narratives, internal messaging, brand management, and PR is a fine art. As part of our new CMO Series Laterals & Mergers series, we're revisiting this key conversation between Will Eke and Will Brewster, former Head of Communications at Clyde & Co, now Leadership Communications Consultant. Will has first-hand experience successfully launching the news of a law firm merger. In this episode, he walks through the different stages of Clyde & Co's merger with BLM from a communications perspective, sharing the challenges, opportunities, and lessons for others navigating the same path.
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