Paris Talks Marketing · 2025-06-06 · 44 min
Want to learn how a bootstrapped cybersecurity company can outsmart well-funded competitors? Jitendra is Chief Marketing Officer at Infopercept Consulting, a platform-led managed services provider in cybersecurity. In this episode, we talk about how to win CISOs’ trust, what really drives buying decisions in this space, and how to cut through the noise with creative outreach that actually gets attention. If you’ve ever felt stuck trying to differentiate your security product in a crowded market, or you’re wondering how to prove marketing ROI without vanity metrics, this one’s for you. We also explore the role of AI in marketing, the evolving buyer journey, and what Jitendra would never spend on - even with 5x the budget. In this episode, you’ll learn: - Why Infopercept bets on use cases, not features - How compliance drives buying decisions (more than security itself!) - Why Infopercept avoids exhibitions and big conferences - What fingerprint marketing is and how to build yours - The power of highly personalized outreach for CISOs - How AI is helping them scale insights and content creation Resources and links: 1.
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