Onward Nation · 2021-10-27 · 41 min
Podcasting for Thought Leadership - Elevate your influence and develop your storytelling skills through our guide on podcasting for thought leadership. Podcasting for Thought Leadership ? To accomplish all of that, you need a cornerstone channel and some smaller cobblestones so that every time someone in your audience turns around, you are being helpful - not selling, but helping. When I say cornerstone content, I mean content that's big and meaty and can be sliced and diced into smaller pieces. These are the cobblestones. In today's episode of Onward Nation, we invited Mark Colgan. Mark currently splits his time between being the Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching hundreds of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. Again, think of helping, not selling. The end result is that your audience grows, especially if you siphon, as we've been talking about a lot in our free Facebook group recently. You provide your team with an abundance of slice-and-dice opportunities to turn all of those episodes into super helpful cobblestones.
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