The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Product/One Knight in Product
One Knight in Product artwork

Petra Wille - Strong Product Leadership in the Age of AI

One Knight in Product · 2026-05-19 · 1h 5m

0:00--:--

Episode notes

On this episode, I speak to the returning Petra Wille, product leadership coach, author of Strong Product People , and founder of the Product at Heart conference. Petra has spent years helping product leaders and organisations develop stronger product cultures, leadership practices, and team structures across a wide range of industries. We went deep into product leadership, especially in an age of AI where we're all being told to be builders again, and how her Product Leadership Wheel helps product leaders up their game. Episode highlights Leadership is a distinct discipline - Strong individual contributors do not automatically become strong leaders, and leadership requires deliberate development rather than promotion by default. Product leaders need directional clarity - One of the core responsibilities of leadership is helping teams understand where the organisation is going, why it matters, and how everyday decisions connect to broader strategy. Coaching is an underused leadership skill - Petra argues that many leaders underestimate the importance of coaching capabilities and fail to invest enough time in helping teams grow and improve.

More from One Knight in Product

All episodes →
  • Be Kaler Pilgrim - Where Does Product Go Wrong in PE-Backed Firms?61 / 100
  • April Dunford - Obviously Awesome 2.0 : What's New With Product Positioning? (with April Dunford, Author “Obviously Awesome“ and “Sales Pitch“)
  • The State of B2B Product Management (with me, Saeed Khan and guest host Janna Bastow)
  • CPO Stories: Nick Kenn - Winmau
  • Dan Olsen - Vibe Coding: The New Product Team Superpower? (with Dan Olsen, Product Management Trainer and Author “The Lean Product Playbook“)
Explore the best B2B Product podcasts →
All One Knight in Product episodes →